With 'greenwashing' on the rise, how can you tell which eco-friendly features are genuine? This guide for Gold Coast consumers explains how to look beyond the marketing hype when buying a home or a car. Discover the key features, like solar panels and real-world fuel efficiency, that will actually save you money.
"Green," "eco-friendly," and "sustainable" are the new buzzwords in marketing, from the car yard to the real estate listing. With regulators cracking down on "greenwashing" (false environmental claims), how can you as a Gold Coast consumer tell what's a genuine benefit and what's just marketing hype?
This guide helps you spot the features that will actually save you money.
For Your Home:The promise of a 'green home' can be vague. Focus on the features that have a measurable impact on your running costs:
- Solar PV System: In a city with as much sun as the Gold Coast, this is the number one feature. Look for a quality system with a reputable inverter.
- Insulation: Good quality ceiling and wall insulation is a hidden hero, dramatically reducing your need for air conditioning in summer.
- Energy-Efficient Appliances: Look for high star ratings on air conditioners, hot water systems, and pool pumps, as these are the biggest energy consumers.
For Your Car:
- Fuel Consumption Figures: Don't just rely on "eco" branding. The most important number is the official fuel consumption figure (L/100km). Compare this between models to understand your real-world running costs.
- Hybrid vs. Electric (EV): Understand the difference. A hybrid still uses petrol but is highly efficient for city driving. A full EV has zero tailpipe emissions and can be incredibly cheap to run, especially if you have solar at home.
Once you've identified a product with genuine green credentials, the next step is to ensure the finance is just as smart. We can help you access discounted Green Loans for eligible home upgrades and competitive finance for EVs and hybrids.
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